You want : To cover the next Rugby Worldcup 2011 in New-Zealand.
• The Event will drive a lot of Traffic during 1 month and half.
• Games will occur in the morning when people are at the office in Europe.
You expect : To make happy your users and grab new ones. to get this done, you need to propose smart ergonomy, advanced functionnalities.
You have : No engineers dedicated on Sports, or your technical teams are busy.
You need : An easy release which fit to you website and your advert campains.
You'll get : Satifaction, by increasing your revenues with a good product to sell , boost your number of UU and PVs.